(GenAI: La Tua Nuova Amica Per Il Marketing?)

Today’s topic… generative ai.

Welcome to the first edition of Di’s Digital Digest! I’m thrilled to kick things off with a topic that’s shaping the future of marketing (and other disciplines)—generative AI. This is just the beginning, rest assured that there will be future emails on this topic (and more broadly, AI.)

Generative AI is dominating our conversations for good reason. For marketers, it’s essential to recognize how this technology is transforming our industry by boosting creativity, enabling hyper-personalization, increasing productivity, improving efficiency and more. 

However, despite its numerous advantages, there remains considerable hesitation within organizations and among our peers—and that’s understandable!

Common Concerns Include:

• Worries about job displacement
• Issues around data privacy and potential bias
• Uncertainty regarding effective implementation
• Generative / AI knowledge gap
• Content that lacks authenticity or has inconsistent brand voice

By embracing generative AI, we can position ourselves as industry leaders and drive innovation. We must take an active role in shaping and influencing its use within our organizations to drive strategic value.

Let’s Lead This Transformation Together

🧪 Encourage Experimentation

Create a sandbox environment where your team can test and refine ideas without fear of failure or the added pressure of immediate success. This can encourage creativity and innovation by allowing your team to experiment with GenAI tools. 

🏫 AI Literacy

Provide your marketing teams accessible training and resources to demystify AI and empower them to explore its potential within their roles. Foster a collaborative environment where knowledge and best practices can be shared.

📝 Outsource the Tedious Tasks

Implement generative AI tools to handle repetitive tasks, allowing you and your teams to focus on more creative and strategic work. (Or, just more you time.) Use Microsoft CoPilot to schedule and send meeting invites, find emails (like this one 😉), and summarize meetings. (When you’re triple-booked, or too focused to take notes… sound familiar?)

⚖️ AI Responsibility Matters

Generative AI demands robust governance, human oversight to mitigate risks like bias, copyright infringement, and privacy breaches while aligning outputs with brand identity and ethical standards. Remember, the true potential lies in the collaboration of humans and AI.

Can’t Use GenAI At Work? Experiment At Home.

✈️ Planning a trip or a weekend getaway? Check out: wonderplan.ai, vacay chatbot or the iPlan.ai app. You can also ask your AI travel sidekick justasklayla.com

🥗 Get recipe ideas based on what’s in your pantry and refrigerator. ChatGPT is a great assistant for this.

🖼️ Already using Canva? Try their free AI image generator. Watch your words transform into images for your social media posts.

🧑‍🧑‍🧒‍🧒 For parents (and aunts and uncles) looking to find things to do this summer with kids, why not ask AI chatbot, Gemini for help.

🙋🏻‍♀️ Need help answering simple or complex questions? And while yes, Google can do a good enough job, try perplexity.ai. What I like about it is that all the answers outputted are annotated with source links. I of course asked for the health benefits of dark chocolate and black espresso and I’m very pleased with the results. 🍫 ☕️

By staying curious, and embracing GenAI as an enabler, while prioritizing responsible governance and human oversight, we can drive innovation, foster a culture of AI enthusiasts and gain a competitive edge.

Are you ready to dive in, test the potential of generative AI, and lead the way in marketing innovation? 

Yours Truly,

Di